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Macmillan Cancer Support Rebrand For Online Spaces

As part of a larger website redesign brief, the Macmillan brand needed to be adapted for online use. An online toolkit was produced that could both be used as a set of online brand guidelines and a kit for accessing consistent artwork for the ongoing website redesign. Special attention was given to making the brand accessible, introducing new colours and typography to meet AA standards. The project involved close collaboration with UX team to develop new and intuitive navigation and page systems.

Client:

Macmillan Cancer Support

Role:

Art direction / design