Page design by Julia Read

Malibu VIP Digital Engagement Campaign

Successful campaign to reward existing Malibu fans with exclusive content, offers, promotions, freebies and competitions from partners FakeBake, Heat, ghd and Models Own. VIP points rewarded fans, driving frequency and rewarding loyalty, generating a sign up of 150,000 and more than 3 million page impressions.

An online game, Cocktail King, was also developed to engage an audience that display a love of playing online games, especially while at work!

Finalist at 2012 International Content Marketing Awards for Best Digital Content Solution of the Year (consumer)

Client:

Malibu

Role:

Art direction / design