An online game to encourage kids to create their own interactive stories.
A user would begin by choosing a map. They would then place icons on the map, and when prompted write a short piece of copy for each. When the 'X' was finally placed, the copy would be stitched together and revealed as a complete story.
With the many possible outcomes and different ways that kids would interact, the success of the project depended on working very closely with a team of copywriters and flash developers.